Hallmark.nl wanted a personal gift experience, to give to a loved one that lives abroad. Little did we know just how accurate this would become in a couple of weeks from then… The goal of this gift experience was to create a meaningful connection between two loved ones, even though they cannot be together at that moment. 

Our experience, Liefde gaat door de maag,  allows you to send your love through a recipe. This recipe will trigger multiple senses and sends you back into the memory you and your loved one had together. Your loved one will receive a box of ingredients, including a barcode that will redirect them to the online experience, so they can start cooking. 

To send this experience to your loved one, you can use this tool to create a recipe and the personalised box. 

What I loved most about this project, was that I was able to do both UX in webdesign and real-life experience design.