Gall & Gall was creating an instant delivery service called Gall & Gall XPRESS. The app was already in production and the basic process was thought out. Now they needed an UX designer to evaluate the experience of both their customers and the store employees who will facilitate the service, and use those insights to improve the service. The goal was to create the best possible experience for both end users. 

The project resulted, among other things, into the improvement of 3 main concepts: 

1. A cocktailbox with a surprise online cocktail workshop from Bartender Victor (known from First Dates).
2. A label that offers more information about the product they ordered. 
3. Personal cards, with a handwritten message from Gall & Gall on them, to add to every order. 

These concepts offer the customers an exciting, personal, new but trusted experience, while also being scalable and therefore asking too much of the employees to provide. 

Apart from that I focused on the general door experience (with a focus on NIX18) the unpacking experience and the app experience of offering help and guidance to customers while making a choice.

Since this project is close to a start-up (even within a large company like Ahold Delhaize) it gave me a lot of responsibilities and therefore allowed me to develop more than just my UX skills.